It’s discreet, it’s elegant and it’s loaded with hidden safety features, but is Cerret’s smart bracelet worth the $280 price point? Is it the ultimate safety essential?
Honestly, it depends who you ask.
Because for the same price point, there are plenty of plastic pendants you can wear around your neck that look like a garage door remote from 2009…
Apparently some geniuses in Silicone Valley think women who are safety conscious, (or ageing gracefully) don’t care about how they look.
Heads up guys, we do.
And we don’t think safety should ruin our outfits. Case in point.
At first glance it looks like a timeless piece of jewelry that would complete any outfit. But beyond the 24k gold plated chain, and chic Italian leather bands, there’s a sophisticated high tech security system that’s been built by a team who say they “design for safety, build like engineers, test relentlessly and obsess over details.”
The tech under the hood
It may look like an elegant bracelet, but the stylish centrepiece actually doubles as a hidden panic button.
So if you ever find yourself in a sketchy situation, two quick presses sends an alert to your “circle” of emergency contacts.
They’ll then receive both a text and phone call letting them know you need help, along with a link to your live location. From the moment the alert is sent, they’ll be able to follow your movements for 48 hours, which would be especially useful if the alert was sent from a moving car.
Sending an alert also triggers your phone to record 30 seconds of audio, so you’ll have a record of what was happening at the time.
So what does all of this actually look like in real life?
Why smart safety jewerly is a solo travellers best friend
If you’re a woman travelling alone, your safety checklist probably starts before you’ve even left home.
You check the location, suss out the Google reviews for any obvious red flags, and then request a room above the ground floor.
Then round two starts on arrival.
Check the locks. Check balcony doors. And hope the room doesn’t have an adjoining door you weren’t told about.
Even though we do most of this stuff on autopilot, it’s still exhausting.
And while higher end hotels with 24/7 staff can definitely make things safer, the high turnover of both guests and staff means they aren’t immune to crime. Which is why many hotels are now providing staff with panic buttons.
Added peace of mind for staff, not so much for guests…
Which is why we like the Cerret bracelet as a backup up plan.
Not instead of decent hotel security. And definitely not instead of trusting your gut. But as something you can keep within easy reach on your night stand.
Then when you’re out exploring, it’s something you can actually wear.
Which amongst other things, could turn out to be pretty useful for those times you realise you’re not actually sure if the rideshare has veered of course or not, because you don’t know the area well enough to know which direction you should be travelling in.
In those situations, having a silent way to send an alert with your GPS to your chosen contacts makes a lot of sense.
Date Night: discreet safety, without the ugly necklace
Whether you’re heading out on a first date, or walking to your car after dinner, knowing you’re just a discreet double tap away from sending a silent SOS alert carries a certain kind of confidence.
Because what could possibly go wrong on a first date right?!
We all know someone who’s been on a date where something just didn’t feel right, and they started plotting their exit strategy before the main course even arrived.
And while there’s an endless stream of (often good) advice out there on how to stay safe on a first date, our absolute non-negotiable is always letting at least one other person know where you are. Just in case…
Which is why we love that your chosen Cerret contacts can request your location for up to 12 hours. Perfect for those times when things have progressed from your original location, to drinks at a new bar.
Plus, what’s not to love about a stylish piece of smart safety jewelry that goes perfectly with your favorite LBD!
The Daily Commute: An extra backup plan to take the edge off
While the transition from a busy work day to your front door should be the best time to pop your earbuds in and listen to whatever, for many women this is where hypervigilance kicks in.
From the dodgy, isolated parking spots, to the elevator door suddenly opening onto a dark, vacant floor.
And that’s just getting out of the office building…
If you commute via public transport, the latest “pervert glasses” (aka Meta AI glasses) make it almost impossible to tell whether the guy sitting opposite is filming you, or has genuinely just nodded off.
Then there’s the whole checking said potential creeper isn’t following you from the bus or train station.
So much for winding down on the commute home, no wonder we feel so exhausted.
And while being aware of your surrounds is one of the best possible prevention strategies, knowing you can share your location with someone you trust, or send a discreet alert with a few quick presses of a button can help take the edge off the never ending “what ifs.”
On Campus: for college students who want independence and parents who worry
Nothing quite prepares you for the moment your child leaves for college.
With so much to organise in the lead up to the big day, it’s easy to get lost in the million tiny things that all need doing.
It’s only once you’ve finally unpacked that last box and helped them settle into their new “home” that the reality kicks in.
You’re suddenly driving away without them…
And while they’re thinking about late nights with new friends and nobody asking what time they’ll be home, your brain has gone somewhere slightly different.
Late classes, nights out, rideshares in unfamiliar places… how will I know if she made it home safely? Will she remember to text? What happens if I can’t get a hold of her?
It’s hard not to wonder…
And even harder not to invent some random excuse to text every 20 minutes.
Which is probably why family location sharing apps like Life360 have become so popular, given they offer a discreet way to check in, without actually checking in.
But while location sharing is great, reaching for your phone, unlocking it and finding the right app isn’t always practical. Especially if you’re in a situation where you don’t want the person next to you to know you’re sending a silent alert.
This is where wearable devices make more sense.
Smart safety jewelry like Cerret looks like a stylish bracelet on the surface, but two discreet presses can send an alert to your chosen contacts without needing to reach for your phone.
And unlike a lot of options that scream “my parents gave me a safety device”, this is something a young woman would actually want to wear.
So is it worth the price?
The honest verdict...
Is $280 a lot? Yep. But it really depends what you’re comparing it to as there are plenty of high end bracelets at this price point that don’t have any security features.
And unlike most other safety devices, it’s a one time cost.
What you'll love
- It looks like a high end designer bracelet, no wardrobe compromise required
- It's discreet by design. The whole point of having the option of either leather or 24k gold plated bands is that they blend in with your outfit
- It uses a commonly available, easy to replace battery that lasts from 24 to 30 months
- No subscription. No ongoing monthly fees
What to consider
- No option to directly connect to emergency services Although that's on the cards for future updates
- While the Cerret brand name on the face of the bracelet adds to its high-end look, it could create a barrier for women facing domestic violence once the perpetrator becomes aware of the brand
- While the high polish shine adds to the luxury finish, a matte/brushed version would make it more versatile for anyone who prefers a slightly more understated or minimalist look
The verdict:
We say safety has never looked so elegant. Finally there’s a safety device that works perfectly with your LBD!
And for you closet snobs out there (guilty!), did we mention it’s been featured in Vogue and Vanity Fair? Just in case you care about that type of thing. Oh and it’s Swiss designed, so there’s that too.
So while we hope you’re never faced with a situation where you’d actually need a panic button, it’s always nice to have a backup plan.
